Luiza Dale (b. 1988, Rio de Janeiro) is a graphic
designer and teacher based in Richmond, VA.
Her work explores (1) how live performance can happen in print and
digital reproductions and (2) visual representation that pushes against
norms of clarity. Luiza designs independently and as part of the studio
The Aliens in
addition to running Quickbooks. She is Assistant Professor in the Department of Graphic Design at Virginia Commonwealth University. Luiza is currently a graphic designer in residence at ISLAA.
For a while, Luiza has designed and taught following an ethos she calls
Bad Design. The term references design that questions standards of “good design”
set by people in power a long time ago. She taught 2 Bad Design elective
classes at Parsons and gave a lecture of the same title at
Typographics 2024. In addition to being bad, Luiza is interested in performance studies
as a lens to understand how design is perceived and experienced by
others. She taught
It’s telling how telling a telling can be at the Yale Norfolk School of Art in summer 2023. For more
information, see
Luiza’s Teaching Portal.
Luiza has been an adjunct instructor at the Yale School of Art, Parsons
School of Design, and Rutgers Mason Gross School of the Arts. She has
lectured and served as critic at a number of other universities
including Boston University, Columbia GSAPP, Harvard GSD, New York
University, Pratt Institute, and Wesleyan. Luiza has worked at Meta Open
Arts, freelanced with Porto Rocha, collaborated with Other Means, and
acted as Art Director at Outdoor Voices, Design Director at Playlab
Inc., Designer and Editor of the periodical Clog, and Senior
Designer at Imprint Projects. She holds an MFA from the Yale School of
Art where she was awarded the Charles Sawyer Prize.